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Bakery trends for 2024

Bakery trends for 2024

Lee Fisher

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As the bakery market continues to evolve, it is always exciting to see the latest bakery trends and innovations that emerge. Now in 2024, there are already some exciting developments to look out for in the industry.

One trend that is gaining popularity is the resurgence of Victorian-style cakes. These elegant and intricate cakes are characterized by their ornate decorations and delicate details, often featuring floral motifs, lace-like piping, and intricate sugar work. Victorian-style cakes are a beautiful and timeless addition to any bakery's repertoire, and are sure to impress customers with their old-world charm.

Another trend to look out for is the use of the colour "Ube" in high-end bakery items. Ube is a vivid violet-purple to bright lavender shade that has been popping up in desserts and baked goods around the world. This eye-catching colour is perfect for creating visually stunning treats that are as delicious as they are beautiful. Whether used in frostings, fillings, or as a standalone flavour, Ube is sure to be a hit with customers looking for something new and exciting.

Overall, 2024 promises to be an exciting year for the bakery industry, with plenty of new trends and innovations to look forward to. By keeping an eye on emerging developments and staying ahead of the curve, bakeries can continue to offer their customers the very best in delicious and creative baked goods.

In 2023 we noticed that consumers were loving bakery innovations with a familiar aspect in them. This may have been a new take on the simple Battenburg, but changing the cakes interior to more vivid colours.

Another trend which is still growing is the Vegan markets, Sourdough, and health conscious bakery.

"Read more about bakery trends in this edition of The Whisk by BFP. Dr Morgaine Gaye talks about emerging trends in the Market. 

Bakery Trends 2024 - Ube in Bakery

With the increasing awareness and concern for health and the environment, people are shifting towards more plant-based diets and organic food options. This has led to the rise of vegan bakeries, which offer a range of delicious treats that are free from animal products and often use healthier, natural sweeteners.

Sourdough has also been gaining popularity in recent years, as people rediscover the benefits of traditional bread-making methods. This type of bread is made from a natural yeast culture, which gives it a unique flavour and texture. It's also easier to digest than regular bread, making it a great option for those with sensitive stomachs.

Overall, the bakery industry is constantly evolving to meet the changing tastes and preferences of consumers. Whether it's bold and colourful cakes or wholesome and nourishing bread, there's something for everyone to enjoy.

Read more about 2024 bakery trends in a blog at tastetomorrow from our friends at Puratos.

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